Symbolism in Marketing Systems
نویسندگان
چکیده
منابع مشابه
Social Systems in Marketing
There can be little doubt that the concept of social systems is central to marketing if we are, as Latour (1993) notes, increasingly enmeshed in hybrid networks of social, ecological, and informational systems. Yet it is surprising to find such a paucity of marketing and consumer research addressing it. This paper advances the idea of social systems in marketing. A social system is what emerges...
متن کاملSound Symbolism
Sound symbolism is the term for a hypothesized systematic relationship between sound and meaning (Hinton, Nichols, & Ohala 1994). The idea that there might be a non-arbitrary relationship between the physical aspect of a speech signal and its meaning is quite an old idea, dating back at least to the time of Plato who, in his work Cratylus, had Socrates debating with two pupils the issue of whet...
متن کاملSymbolism in prehistoric man.
The aptitude for symbolization, characteristic of man, is revealed not only in artistic representations and funerary practices. It is exhibited by every manifestation of human activity or representation of natural phenomena that assumes or refers to a meaning. We can recognize functional symbolism (tool-making, habitative or food technology), social symbolism, (language and social communication...
متن کاملSound Symbolism in Basic Vocabulary
The relationship between meanings of words and their sound shapes is to a large extent arbitrary, but it is well known that languages exhibit sound symbolism effects violating arbitrariness. Evidence for sound symbolism is typically anecdotal, however. Here we present a systematic approach. Using a selection of basic vocabulary in nearly one half of the world’s languages we find commonalities a...
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ژورنال
عنوان ژورنال: Journal of Macromarketing
سال: 2010
ISSN: 0276-1467,1552-6534
DOI: 10.1177/0276146710393519